Cold Outbound Sales Magic | Ep 439
The Game with Alex Hormozi
00:00
How Many Cans of Energy Drink Do You Give Out a Day?
To get higher volume business, most times anyone would use cold outbound would be to get affiliates. So you can afford to get affiliates, because afiliate is worth more than a single customers. The biggest cost for a consumer product, especially the lower ticket one, is the shipping. And then there's just the cost of the can o. You're talking probably like 25 cents to make a soda. Now let's think about the lifetime value of somebody who actually gets the drink and enjoys it.
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