Maximizing Creativity and Insight with AI in Business

Reid Hoffman is one of the most prominent and recognizable voices in Silicon Valley, and after predicting some of the biggest trends that have shaped our world in the last 25 years, he is sharing his thoughts on the future of artificial intelligence. In this interview with HBR Editor in Chief Adi Ignatius, Hoffman shares his approach to managing technological change and innovation, explains why he thinks generative AI won't destroy jobs, and imagines how these new tools will transform our world. Spoiler: It's all about managing technological change and innovation the right way. Previously, Hoffman founded or co-founded PayPal, Inflection AI, and LinkedIn, where he served as CEO and is now its executive chairman. He’s also an active early-stage investor at Greylock Partners, host of the Masters of Scale and Possible podcasts, and author of the forthcoming book Superagency.