Marketing From First Principles

It's all about making a good first impress. And you know, in your example, you're not scanning that badge, but giving the person the sticka right? It kind of goes back again to my earlier points of adding value in supporting existing communities rights. But it does pay dividends when you suddenly have a problem in a particular area and there's one or two companies off the top of your mind, that you know work in that space. There has been huge money put in to making that association. You talk as well about their being brand awareness. Even if someone doesn't click and add, they’re potentially reading it, their starting to your company with the problem space.