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768: Chase Hughes | The Behavioral Table of Elements
The Jordan Harbinger Show
Persuasion - Skills Don't Trump Authority
The ability to persuade someone using little techniques and tactics is dwarfed by the results when somebody just has a higher level of authority. This was proven in a study done by Stanley Milgram, who's a professor at Yale. 80% of people shocked another human being to death because a guy in a lab coat told them to.
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