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Dave Waters - Searching Nooks and Crannies

The Business Brew

CHAPTER

The Importance of Personality in Small Companies

It's tough to change things at small companies, especially because the little companies tend to be so personality driven. I do like to talk to them but I'm very cognizant of the bias that they're always going to have. The character, the ethics and the motivations of the people in charge really matters.

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