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Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast

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The Product and the Marketing Team - Value for Customers

Value for customers is probably already one, two and three. People see through disingenuous marketing really easily these days. Your product just has to keep customers. If you're trying to sell toothpaste and the toothpaste tastes bad, no amount of marketing is going to make that work for you. Grubhub didn't start in Silicon Valley. We started in Chicago. And so we got amazing professionals very much earlier than most startups would in the valley or elsewhere.

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