2min chapter

Data Skeptic cover image

Tribal Marketing

Data Skeptic

CHAPTER

Putting Your Money Where Your Mouth Is Using Deep Learning

The main paper I invited you on that we'll focus on today is using deep learning to identify consumer tribes from word usage. If you go to Google Scholar and enter my name and then just sort not by number of citations, but by date, then you will find papers about all the things I just mentioned. Yeah, we're going to have some good links in the show notes for sure.

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