How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
The Importance of Having High Creative Expectations
The idea behind humankind is trying to create advertising that's effective for clients. A ten out of ten, very rare, would be an idea that kind of changes the world. So globally, humankind still exists and what I think is good about Leopanette other than having high creative expectations is a clear philosophy.
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