Best of Design Matters: Jack White and Ben Jenkins
Design Matters with Debbie Millman
00:00
The Importance of Branding
War Stick has evolved from exclusively making bats to make equipment for lacrosse, skateboarding skiing, snowboarding surfboards and fishing. "I wanted that freedom to just make whatever I want, whether I'm buttered or not," he says of his collaboration with Jack White. The two designers are very different when it comes to design: He loves primary colors; I use earth tone kind of things.
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