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"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

Sweathead, A Strategy Podcast

CHAPTER

How to Price a Product

A lot of people as a starting out think they need to put a big proposal together I'm literally sending a hundred words and trying to get a gauge on what they're interested in if the interest is legitimate. Having a kind of templated proposal which you can then spend your efforts on finessing is much better than always starting at the beginning again. If someone wants to work with me have a conversation why get into a pitch where if it's 10 or 5 people then it's an awful lot of work. Unlike a pitch they treat you as an expert whereas on a pitch they want to find problems with your stuff because it makes their life feel like they can knock you out and move on

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