Copywriters Are a New Breed

I think copy writers, regardless of how good they are, i think most of them under value their role in society. I see copy writers as something of a practical artist or a cultural story teller. Since the start of od agencies, copy writers have been helping us covert the new car, or the half a meter eyelashes, or the life style. There is an opportunity for those people to change the narrative and for them to guide us on perhaps better paths than the ones we've been in the past.