My 2024 Lessons in Business That Will Make You Rich | Ep 819
The Game with Alex Hormozi
The Power of Branding and Strategic Marketing Shifts
This chapter highlights the pivotal role of branding in driving business growth, illustrated through a personal encounter with a brand executive. It discusses New Balance's CMO's strategic shift towards prioritizing brand awareness, emphasizing the value of investing in brand equity despite potential short-term losses.
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