3min chapter

After Hours cover image

What’s Your Personal Brand? Is Brand Building Worth it?

After Hours

CHAPTER

The Importance of Branding in Personal Branding

Jill Avery: I'm not very good at selling myself, which is kind of counterintuitive because I've been a marketer for over 30 years. She realized if she wanted to do this work, she really needed to partner with an expert. "I think it's a matter of rebranding the concept," says Avery.

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