Ford Wants to Make the Least Expensive Car Possible

In later years, Ford suggested that this lightweight and expensive every man's car had been his lifelong goal. As his convictions hardened, his friction with the board increased. Cousins, who by now was siding with Ford on virtually everything, just wanted a car he could sell for more than it cost to build. The Dodge brothers were for an expensive car, but they disliked Malcomson and didn't fight on his behalf when he demanded one.