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The Risk of Unfair and Deceptive Advertising Practices
A startup environment has a very perhaps different risk tolerance than a bank launching a new business unit. If your priority is sort of growth no matter what, and you're willing to tolerate risk, you go after potentially that long tail of affiliates. So it's not just the top three or the biggest five who are at risk. You want to accept the risk of onboarding 20, 50, 100, 100, 1000 affiliates or affiliate networks.