The Mark Ainsworth Episode
The Alternative Data Podcast
How to Test a Product to Find the Right Candidate
The key method we used was that a portion of the team were set up to answer questions and so the general arrangement we were aiming for was that analysts and fund managers would feel that asking us a question there's a reasonable chance we'd be able to give them an answer. We had evidence that this would be valued but sometimes you don't really find out whether there is a candidate until you've got your hands on it. The trick therefore is if somebody is asking a question that tells you that that sort of a thing would be worth answering.
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