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#517: What Big-Time Catastrophes Can Teach Us About How to Improve the Systems of Our Lives

The Art of Manliness

CHAPTER

The Perils of Social Media Campaigns: A Starbucks Case Study

This chapter explores a case study of a Starbucks marketing campaign that aimed to spread positivity but faced significant backlash due to unforeseen social media dynamics. It highlights the complexities of controlling a brand narrative in an interconnected media landscape, where minor oversights can lead to major public relations crises.

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