
#517: What Big-Time Catastrophes Can Teach Us About How to Improve the Systems of Our Lives
The Art of Manliness
The Perils of Social Media Campaigns: A Starbucks Case Study
This chapter explores a case study of a Starbucks marketing campaign that aimed to spread positivity but faced significant backlash due to unforeseen social media dynamics. It highlights the complexities of controlling a brand narrative in an interconnected media landscape, where minor oversights can lead to major public relations crises.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.