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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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How to Identify a Useful Niche for Your Firm

"It's not a race to the bottom. We're not trying to be the quote unquote, fairest price," he says. "This is our specialty. This is what we do. You can charge whatever you want." He adds that it doesn't have to be as much profit and revenue as possible. But understanding your motivations are important for success in this industry.

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