I think very early on, it was clear that this was less so about transforming the world in this very positive way. The kind of criticism of it and the very obvious problems with it were so apparent right from the beginning. And I think there's something that money does that it just like works the there's a sort of reality distortion field around that. You can choose theoretically what products you want to build but at the end of the day your choices are larger than anything else.

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