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6min chapter
Beyond Books: Mastering the Reader Experience with David Viergutz
Author Nation: State of the Nation
Innovative Marketing Strategies for Authors
This chapter explores unique marketing techniques for authors by drawing parallels to the music industry, emphasizing direct consumer sales and personal branding. It introduces the concept of 'Scare Mail' as a creative means to engage readers through themed letters, fostering deeper connections with the author.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode