Future Proof cover image

39. How behavioural science can drive commercial innovation

Future Proof

CHAPTER

The Role of Behavioral Science in Driving Commercial Innovation

This chapter discusses the importance of behavioral science in driving commercial innovation and how it can provide valuable insights. It highlights examples of innovative products and the use of behavioral science in campaigns and helping people talk about depression.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner