2min chapter

The Digiday Podcast cover image

TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue

The Digiday Podcast

CHAPTER

How to Account for the Costs of Multiple Measurement Providers

The panel, obviously, is still available because that's what, you know, right now that's officially what everybody's using. How do you account for the how much costs go up by having a support, multiple measurement providers? Well, that's what no one's talking about. I mean, we're going to do side by sides. You know, regardless, I'm going to be pulling the big data for us.

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