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9min chapter
Scaling CS with Dan Ennis from Monday.com
Gain Grow Retain
Efficiency vs Effectiveness in Customer Engagement
This chapter explores the difference between efficiency and effectiveness in customer engagement. It suggests alternative methods of engaging with clients, such as loom videos, discussion forums, or blog posts, highlighting the importance of focusing on effectiveness rather than just efficiency. The chapter also discusses the success of various programs and their implementation across segments.
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