In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like Patagonia and e.l.f. Beauty authentically maintain consistency between their external and internal cultures. They also touch upon how culture can be leveraged as a competitive advantage and the role of storytelling in creating authentic connections. A highlighted conversation stems from Collins' insights into pragmatic cultural transformation and maintaining authenticity within brands.

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