Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
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The Root Cause of Volume Bias in DSP Bidding
Volume bias is defined as the tendency for DSP campaigns to allocate investments in proportion to the number of auctions. That's how the trade desk is able to roll out something like open view because when they're exactly the raw open mailer, open math,. All right. Second big theme, bid stream below. So we talked about the 25 monetization platforms per publisher. I found this really interesting. Would you call volume bias? Volume bias would be a very good proxy for one impression and that I could pace a campaign in proportion to the volume of bid requests that I receive.
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