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6min chapter
Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio
The Outlier Ventures Podcast
Blockchain and NFT Trading - What's the Connection?
Adidas is launching a digital token called the DEDIS. It will be used to buy and sell NFTs, which are tokens that can be exchanged for real-world currency. The company says it was conscious of bringing along its core consumer base as part of this project. They were also trying to make sure they didn't confuse people who weren't already familiar with their offerings.
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