The Model Works: Reflections of a Plumbing Business Buyer
Acquiring Minds
00:00
Differences Between B2C and B2B Businesses
This chapter explores the distinctions between B2C and B2B businesses, emphasizing customer quality. It includes anecdotes about a technician being physically attacked by a dissatisfied customer and the tendency for negative stories to be more captivating. The discussion also touches on the significance of deciding whether to serve consumers on your own terms or entering their territory.
Transcript
Play full episode
