The Algorithm Doesn’t Make Mistakes — How to Take Control of Your Brand, Content, and Growth
The Art of the Brand
Exploring Trends in Brand Collaborations and Consumer Relevance
This chapter delves into the evolving landscape of consumer behavior and notable brand partnerships, particularly focusing on IKEA's collaboration with the show Severance. It highlights the importance of authenticity and adaptability for brands in a fast-changing social media environment as they address themes of loneliness and corporate life for urban consumers.
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