Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
Apptivate: App Marketing Explained
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Are You Using the Same Creatives in Different Markets?
There must be because it's a social platform, there must be an element of virality when it comes to the games itself. Do you see certain markets just take off unknowingly? Like you mentioned Chile, but I don't know if that was specific or not. There is definitely K-factor at work. And what makes it more difficult to analyze is because we are radically cross-platform.
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