Finding Your Marketing Focus Through Effective Channel Testing

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Find Your Marketing Focus.
• [00:49] Using the spaghetti approach: experiment and pick what sticks.
• [01:36] You don’t have the resources to try all the channels at first.
• [02:32] The danger of diluting your efforts by trying too much at once.
• [03:00] That’s it for today!
• [03:02] Check out marketingschool.io/training

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Twitter @ericosiu

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