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Episode 220: TMBA 220: Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Is Your Opt-in Right?

Mark Whitaker: Make sure that the path from the content on your site to what you're opting into leads directly to the product. He says, look, you don't want people opting onto your list that just want free tips. Whitaker: Those are the types of people that might want to join a hitting academy. And I think that so getting that opt-in right is just absolutely so critical.

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