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#345: Storytelling and the 5-Step Perpetual Innovation Process

Business of Story

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The Third Step Is Related

The a l s ice bucket challenge was, for those that may not know, it was this challenge that the that a l s sent out to dump a big bucket of ice water over your head. And then once you had done either, you challenged somebody else. It went crazy. All over the world. Dolly parton did it, ouoppeople just really got on line. So if you looked at those things and said, how can i relate those patterns that i've distilled into what i'm about to do? How can i look at ways to make something easier to share? How can I look at building a community? These are all questions we need to ask ourselves

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