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Jared Bauer: Wisecrack to Wisdom

The Create Unknown

00:00

The Future of YouTube

The idea that digital content is going to be the next stage in the advertising model and that it will command similar revenues as traditional advertising. Most digital first media companies that have sold have usually sold for stock or just completely died. And so what I would say is that the people that started in YouTube 1.0 that were doing very kind of cult of personality authentic efforts that were much more focusing on those parasocial relationships, that was the right thing to do back then and remains so today.

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