10min chapter

Why That Worked  – Presented by StoryBrand.ai cover image

#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Understanding Thought Leadership

This chapter explores the concept of thought leadership, distinguishing true innovators from curators. Through historical examples and practical guidance, the speakers discuss the characteristics of thought leaders and the impact they have on culture and discourse.

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