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Getting started with dynamic pricing - Vishal Kapoor on The Product Experience

The Product Experience

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How to Price Your Products Competitively

Companies start with something called cost of manufacturing, right? So if you are a small company, all you want to do need to do right now is break even. At some point when you grow, when you're big enough, you have to start benchmarking competition. If Uber rides are priced at a certain price point, maybe the Lyft rides have to be priced comparatively to them.

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