Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment
Conversion Tracking Playbook
00:00
Shopify Integrations Can Go Wrong
Shopify has a consent integration in place, but some implementations are not implemented properly. This can cause 0% data collection where generally you wouldn't expect that. The next very big thing is to choose a partner that you can rely on. And quite many vessel like mid range or small emergence are just going with the solution that is the fastest and cheapest.
Transcript
Play full episode
