i think the challenge, what neik's found out in terms of content, and what i think spotifi will probably find out as well, is there's a lot of people that they just want to make content. And this is why i do think nefox is an arrogator, and that the means of aggregation is money does not change. I mean, it's the same reason why you run strateery through emal in the web, as opposed to one facebook and linked in, right? Right? It's kind of interesting. If you want to understand whyt, i'm not in spotte fy, like, go back and read everything that i've written,