How to Make Your Own Brand

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I want to make clothes that fit me well, compliment how I look. That means guys can just buy more of them. If I don't personally like to wear it, then nobody really wants to buy it. So I've tried and tested a couple of things and the things which I thought, Oh, yeah, this would be cool. And then I end up just wearing something else because I like it more than I'm like, should I not made it the way I wanted to make it? Yeah. There's been loads of things I've done which have just a constant battle, isn't it? Like when you've got your own brand and you want it to be how you

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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