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Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

The Carly P Reilly Show

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Is There a Cross-Collaborative Marketing?

The cross-collaborative marketing thing that we've been talking about is very important. I think the last one is actually one of the most exciting frontiers, which is the composability aspect. The idea that your brand or your company centralizes all the creative capital that you need to move at the speed of culture is quite frankly ridiculous. So the more you can start to package that up using this medium called the NFT and start to experiment with things that maybe eventually do become physical goods in your normal supply chain, that's extremely interesting.

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