In the final episode of our Robert Cialdini series, we explore the extraordinary legacy of one of behavioral science's most influential thinkers. We revisit the seven Principles of Influence through real-world business examples, hear how Cialdini's ideas inspired organizations around the world, and learn why colleagues like Angela Duckworth, Adam Grant, Dan Pink, and Katie Milkman believe his greatest contribution goes far beyond research. Join us as we celebrate the ideas and the person who helped shape modern behavioral science.
Topics
[0:00] From Utility Bills to Global Impact
[9:17] Full Cycle Social Psychology Explained
[16:00] Why Business Became a Partner in Behavioral Science
[22:47] The Seven Principles in Action
[30:20] Behavior Change for Good and Real-World Research
[45:49] The Ethical Compass Behind Influence
[52:39] Why Influence Still Matters Today
[58:02] A Career That Changed Behavioral Science
[1:04:08] Daniel Kahneman on Cialdini's Legacy
[1:08:04] Closing Thoughts
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