The Data Is Used to Build the Web

Google has built a multi billion dollar corporation, auctioning off the cliqus of people who are interested. The purpose of the data is to be able to say to the advertiser, you can reach people who will take action, because we know something about their behavior. Google s collecting almost all the profit, because your alternative is to not buy it, in which case your competitor buys it. Either way, you lose, google wins.