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The Four Types of Leverage
The power of reflection is that we do this subconsciously all the time we get over indexed in one area of our life. I think it is a good time to introduce leverage as you talk about it let's talk about the four types of leverage so we have tools products people and capital. Some of the highest leverage things you have ever seen rely on having a very powerful or new or unique or exclusive sort of vendor or bundle of levers.