6min chapter

Mastering Innovation cover image

‘Creating the Organizational Structures that Liberate People to Innovate’

Mastering Innovation

CHAPTER

The Role of Incentives in Driving Internal Innovation

This chapter explores the role of incentives in driving internal innovation, highlighting the intrinsic motivators that fuel successful innovators. It also touches upon the challenges faced by internal innovators compared to entrepreneurs and the advantages and disadvantages of startups versus incumbent firms.

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