Q&A | How Do You Solve for a Siloed Marketing and Sales?
The Science of Scaling
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Bridging the Gap Between Sales and Marketing: Defining Responsibilities and Metrics
This chapter highlights the importance of defining clear roles and responsibilities between sales and marketing teams to foster collaboration. It emphasizes the agreement on metrics like MQLs and SQLs, advocating for a data-driven approach to lead assessment that transcends simplistic role-based definitions.
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