2min chapter

FYI - For Your Innovation cover image

Has Innovation Bottomed? with Steven Vannelli

FYI - For Your Innovation

CHAPTER

Non R&D Spenders - What's the Difference?

When we look at the 339 companies that are non R&D spenders, obviously they do R&D of zero, they're adjusted since there is no adjustment to make. So 161 out earned, the other 339 by a couple hundred billion dollars. And as you can see from the numbers that I just went through, huge impact on valuations when depending on which mental switch you have on the non R & D spending mental switch or the R&D intangible investment switch flipped in your head.

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