MoviePass sounds too good to be true. Is it?
Channels with Peter Kafka
00:00
The MoviePass Phenomenon
This chapter explores the innovative subscription model of MoviePass, which allows users to watch one movie daily for a flat monthly fee, drawing comparisons to services like Netflix. It discusses the operational mechanics of the service, its appeal to both heavy and casual moviegoers, and marketing strategies that effectively promote film attendance. The conversation also addresses sustainability concerns and user consumption patterns, highlighting the initial enthusiasm that tends to stabilize over time.
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