Mindful Drinking cover image

Alcohol’s Relationship with Society

Mindful Drinking

CHAPTER

From Mezcal to Jazz: A Journey of Cultural Exploration and Mindful Drinking

The chapter explores the speaker's personal connection with mezcal and tequila, leading to the creation of their own beverage brand while emphasizing the cultural significance of these spirits in Mexican history. It delves into the intricate details of mezcal production, transitions to the non-alcoholic space with the creation of Jazz, and discusses the shift towards mindful drinking, showcasing the Paloma Libre cocktail inspired by traditional mezcal flavors.

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