Building a Monopoly through Scalability and Branding

This chapter explores the significance of scalability and branding in creating a monopoly. It highlights Apple as an exemplar of a company that has achieved a dominant position through a robust tech brand, proprietary technologies, economies of scale, and a well-connected community of developers and users. The chapter offers valuable advice for startups, such as starting small and monopolizing, scaling up gradually, and sidestepping direct competition through disruptive innovation. It concludes with an emphasis on the foundation-building process for new companies.