#201: James Clear—The Secret to a Successful Product Launch
Why That Worked – Presented by StoryBrand.ai
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Own the Distribution
The idea is very easy to copy. What you want to own is the distribution. Amazon almost probably less than 2% of their sales are actual books, but they own 50% of the market. So we all think we'll own the content, create the content. There's another level of thinking of own the distribution because if you don't do that, I don't care how much content you create, you are beholden to whoever gets to distribute it.
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