The idea is very easy to copy. What you want to own is the distribution. Amazon almost probably less than 2% of their sales are actual books, but they own 50% of the market. So we all think we'll own the content, create the content. There's another level of thinking of own the distribution because if you don't do that, I don't care how much content you create, you are beholden to whoever gets to distribute it.
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!