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Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

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Quarterly Success and Growth Strategies

This chapter explores a company’s impressive financial growth, highlighting a 35% increase in revenue and 26% rise in profits in a stagnant market. It outlines a three-pillar strategy for expansion, including market share growth, new categories, and international diversification, alongside innovative product launches that meet consumer demands.

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